Tech tops wish lists

November 30, 2016

The 10 coolest Christmas gifts coveted by Aussie kids.

Australians are set to spend more than $48.1 billion in retail stores in the lead-up to Christmas and a good portion of that will be spent fulfilling kids’ wish lists.

This year, tech tops the wish lists for both girls and boys according to Roy Morgan’s Young Australians Survey of about 3000 kids aged 6-13.

Apple iPad and iPhone are the two most coveted goodies: 69% think the iPad is ‘really cool’, followed by 54% who feel the same way about the iPhone. In both cases, girls are more likely than boys to covet these gadgets.

The techie trend doesn’t stop there, with computers in general (including laptops and tablets) currently considered really cool by 52% of kids, putting them in third spot.

The standout "non-device" gift – one that has seen off many generations of flash-in-the-pan trends – is LEGO.

The interlocking toy bricks, which have been around since 1949, have remained current by tapping into popular culture, adding web-based games and even feature movies (its own branded films as well as deals with smash hit franchises like Star Wars, Harry Potter and Lord of the Rings) to its product list.

And given Star Wars and Harry Potter also appear on the kids’ top 10 wish list, the versatile building blocks could be the savvy parent’s go-to for the Santa sack this year; at least for boys.    

Among the 10 items currently considered coolest by Australian kids, eight owe their place to their popularity with boys – 55% of boys would be thrilled to find a Nerf Gun under the Christmas tree, but only 24% of girls would share the same delight.

Similarly, a PlayStation 4 would be a far bigger Christmas hit with boys (53% of whom think they’re cool) than girls (22%), as would anything Star Wars-related.

To score points with girls this Christmas, the survey suggest (apart from Apple products) you could do a lot worse than gifts related to Disney, the Smurfs, Lion King and Roxy.

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